If you’re doing business in the modern era, you will need a website for marketing purposes. This applies to traditional small businesses as well as independent content creators and entrepreneurs. Even though you may not have the skills to design your own website, there are online services that will make it easier for you to establish your web presence.

Find a Hosting Service
Your first step in building your business website will be to find a hosting service. The cost of this service will vary based on the type of hosting you will use. Sharing a server with other customers of the hosting company can help you save, but your website may perform more slowly. A dedicated server will cost you $100 up to $2,000, but the investment may be worthwhile for faster speeds. You should also find out if the hosting service helped you register your domain name, which will be your web address. Most hosting companies do provide this service for a fee.

Create Your Website
There are plenty of platforms available that make it easy to build a basic website, such as WordPress, Drupal, and Wix. Many hosting sites also provide website builders that you can use. Regardless of the type of service you use, you’ll find that it’s easy to create your basic website outline. Drop-down menus help you choose color schemes, layouts, and other features for your site. Be sure to choose font colors and styles that are easy to read when displayed against your background colors and images.

Add Your Customized Features
Once you have the basic appearance of your website, you’ll want to add widgets and features. The platform you’re using to create your website will take care of the coding for you. Simply choose the feature you want to add, and you’ll be guided through the customization process. This makes it easy for anyone to enhance their business website with a secure eCommerce store, messaging system, AI-driven bot, and appointment scheduling calendar. In fact, you can add almost anything to your site before you go online.

As your business grows, you can enhance or recreate your business website. You might hire a web design firm, digital marketing service, or data analytics company to help you maximize your marketing ROI. In the meantime, a basic website that offers the features your customers need will help you grow your business.